Apple Brings OS-based AI to Billions!
Apple Intelligence, WWDC announcement, Private Cloud Compute, Trump talks Tech, Elon Musk pay deal, Musk to ban Apple at work over OpenAI partnership...
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∆ Tech in the News
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The Hottest Thing in Tech this Week
Apple Brings OS-based AI to Billions!
‘Apple Intelligence’ looks set to test regular people's appetite for AI. It’s a game-changer because it is the first free AI service integrated into a major mobile operating system used by billions of loyal users globally. CEO Tim Cook stressed that this tech goes beyond AI calling it “personal intelligence”, and “the next big step for Apple.” It aims to “understand you and be grounded in your personal context.” And because it’s Apple, of course “it has to be built with privacy from the ground up.”
Key WWDC announcement data:
Apple Intelligence will roll out across iPhones, iPads, and Macs;
It will use AI models developed in-house;
Core tasks will use on-device processing on Apple's server chips;
A partnership with OpenAI for more complex cloud-based tasks;
A "private" cloud-based system called Private Cloud Compute;
Will arrive in updated iOS18 this fall on iPhone 15 Pro series, & iPad and Mac with M1 chips and later.
What is Apple Intelligence?
AI Features Apple is launching include:
Transcribe phone calls, summarize texts, email, docs, and notes;
AI-upgraded Siri to execute tasks in emails, calendar, photos, apps;
“Safari Highlights” summarizes content in web pages;
Automatic email and text responses;
OpenAI-powered chatGPT-4o for more complex AI tasks;
AI-created custom emojis;
Voice memo transcription, photo retouching, and suggested replies to emails and messages.
The Big Picture
Overall Apple appears to have done well at balancing desire for more AI power than it was ready to offer on-device with a privacy -centric approach. The PCC solution allows it to build secure, trustworthy specialized cloud server hardware in its own data centers to “outsource” heavy AI tasks to. This isn’t an easy task, but Apple is using innovation and best practice to achieve it. The test will be if users trust it, and if these tools become widely used and actually “practical” in reality rather than name.
“This is the LLM moment for the ages, LLMs built into the OS for billions of people… Agentic LLMs with my personal context, will unlock how people use AI with on device processing!
— Alex Volkov (Thursd/AI)
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